Behind the Curtain educates women on prostate cancer

‘Behind the Curtain’ raises awareness, funds

September 29, 2010

Behind the CurtainThis time of year we hear a lot about breast cancer awareness. Yet one cancer that doesn’t capture the headlines is moving into the spotlight thanks to “Behind the Curtain,” a new event founded by Sharon Magness Blake, philanthropist and business woman.

The debut of “Behind the Curtain” was Monday, Sept. 27, at Invesco Field at Mile High. About 160 women gathered for a chance to learn more about prostate cancer in a comfortable, enjoyable atmosphere. The evening was hosted by Magness Blake, who serves as a member of the University of Colorado Hospital Foundation board and is on the committee for the hospital’s cancer center expansion. Blake came up with the idea after realizing there were awareness campaigns for many other kinds of cancer but not prostate cancer.

“I had a real inspiration for this event,” says Blake. “I read an article about a man who died of prostate cancer. There was a quote that read ‘Women march against breast cancer, men quietly die.’  It was such an impactful way of drawing attention to prostate cancer. It made me feel guilty that I wasn’t doing something about it. And I just kept thinking that I needed to be doing something.”

Data shows nearly 218,000 men will be diagnosed with prostate cancer and about 32,000 men will die from it in 2010. Prostate cancer is the second leading cause of cancer death in American men.

As a special treat, the entertainment for the evening was provided by “Girl’s Only,” a show by women and for women that recently ended a very successful run at the Denver Center for the Performing Arts.

A silent auction raised about $3,500. All proceeds from “Behind the Curtain” will go toward the expansion of the Anschutz Cancer Pavilion. The expansion project will mean University of Colorado Hospital can continue to meet the demand for complex cancer care in the Rocky Mountain region.

Photo from left: Sharon Magness Blake, “Behind the Curtain” founder, Bruce Schroffel, president & CEO, University of Colorado Hospital and Angela Lieurance, vice president of development and marketing, University of Colorado Hospital.