Phrase: Brand 101

Brand Refresh Update: A Word of Gratitude

December 9, 2021

CU Denver’s effort to refresh our brand and effectively capture and tell our story is well underway. To date, we have engaged more than 300 community members (with many more to come!) through roadshows, input sessions, on our microsite, and other fora. We thank you for your participation and your ideas to maximize CU Denver’s storytelling.

Quantitative research examining CU Denver’s awareness and perception locally, regionally, and nationally will soon be underway, and the University Communications department has also partnered with Madhavan Parthasarathy, PhD, professor of marketing and entrepreneurship in the Business School, and his market research class to supplement our research by analyzing the local community college market. 

In addition, we have collaborated with College of Arts & Media third-year student Jaylen Dunbar on an animated “explainer” video that provides an overview of the brand initiative, why we are pursuing it, and how you can get involved. Check it out.