CU Denver at DIA

Another DIA liftoff for Learn with Purpose

New phase of campaign explores what 'learn with purpose' means to members of university community

November 2, 2015

The successful Learn with Purpose campaign at CU Denver is going deeper into the narrative of what “learn with purpose” means to members of the university community.

This fall, a documentary-style short video that features a cross-section of students, faculty and alumni will be placed in strategic online platforms. Giving their personal take on how CU Denver’s focused student body is uniquely prepared to take on real-world challenges are: CU Denver alumna Kelly Brough, president and CEO of the Denver Chamber of Commerce; digital animation student A.J. Winter; criminal justice student Tanairi Fontes; Antwan Jefferson, clinical assistant professor, School of Education & Human Development; and education doctoral student Shantel Jones.

CU Denver runway at DIA
This 160-foot CU Denver-branded runway is part of the installation in the concourse A train station at DIA.

The Learn with Purpose campaign, launched in Fall 2013, moves into its third phase with a multi-platform push that highlights CU Denver’s “city as our campus” personality on:

CU Denver messaging at DIA
CU Denver’s Learn with Purpose installation covers the length of DIA’s concourse A train station.

In DIA’s concourse A train station, travelers are greeted by a 160-foot CU Denver-branded runway and wall graphics. Students and faculty are featured prominently in photography in the installation, which follows on the success of last year’s DIA installation. The eye-catching graphic display, highlighting how CU Denver is “where futures take flight,” will be seen an estimated 2 million times by travelers in October and November.

“The campaign continues to evolve and define ‘learn with purpose’ by integrating the voices of our students, faculty and staff. And, showing how CU Denver makes valuable contributions to our community,” said Karen Klimczak, the university’s assistant vice chancellor of marketing.

Beginning in December, moviegoers in the Denver area can see the Learn with Purpose commercials prior to enjoying their films.

The campaign is part of a long-term effort to raise CU Denver’s profile and strengthen its reputation as a leading public urban research university in the metro Denver area.