Graphic with the words business ethics

Major grant renewed at Business School

December 9, 2019

When it comes to facing ethical issues in business, it’s not a question of if, but when. Thanks to a five-year, $1.25 million grant from the Daniels Fund Ethics Initiative Collegiate Program, the CU Denver Business School has been preparing its students for ethical success through curriculum, events, and community partnerships. First awarded in 2015, the Business School received exciting news in early December that the grant was renewed for another five years, after an extensive proposal detailing past accomplishments and future initiatives. 

“I am immensely pleased that our grant for the Daniels Fund Ethics Initiative has been renewed,” said Gary Colbert, CU Denver Business School Interim Dean. “The grant allows us to train the next generation of business leaders building on a firm foundation of ethical principles. This is yet another great example of what we can do in partnership with the Denver business community.”

Daniels Fund Ethics Initiative graphic with principles

The Business School will receive $250,000 per year to sustain programs and initiatives aimed at teaching principle-based ethics, using real-world applications that extend beyond campus and into the community. A few examples include:

  • Ethics OnSite. The program sends students to company headquarters around the U.S. to learn how the companies handle ethical issues. This spring, students will travel to The World Bank and defense contractors SAIC and BAE Systems in and around Washington, D.C.
  • Panel discussions and guest speakers. In October, the Business School invited representatives from the Denver office of Strava, a popular fitness tracking app, to a panel event to discuss the ethical considerations of wide-scale data collection.
  • Involvement with a consortium of likeminded people. Participating schools in the Daniels Fund Ethics Initiative Collegiate Program interact, cooperate, and compete in case competitions.
  • The Bill Daniels Ethical Leader of the Year Award. Each year, a student committee selects a local business leader based on the eight Daniels Fund Ethics Initiative Principles:
    1. Integrity – Act with honesty in all situations.
    2. Trust – Build trust in all stakeholder relationships.
    3. Accountability – Accept responsibility for all decisions.
    4. Transparency – Maintain open and truthful communications.
    5. Fairness – Engage in fair competition and create equitable and just relationships.
    6. Respect – Honor the rights, freedoms, views and property of others.
    7. Rule of Law – Comply with the spirit and intent of laws and regulations.
    8. Viability – Create long-term value for all relevant stakeholders

Based on the personal commitment of cable television pioneer Bill Daniels to ethics and integrity, the Daniels Fund Board of Directors established the Collegiate Program in 2009. The effort was officially launched in early 2010 with eight business schools at universities in Colorado, New Mexico, Utah, and Wyoming as initial partners. 

“The Daniels Fund Ethics Initiative brings immense value to the CU Denver Business School,” said Ira Selkowitz, CU Denver Business School Daniels Fund Ethics Initiative Director. “Because of the grant, our graduates are prepared to enter the workforce with a strong sense of principle-based business ethics.  We feel very fortunate that we can pass on the legacy of Bill Daniels and the ethical principles that made him such a successful businessperson to our students and the business community.” 

Today, the Daniels Fund Ethics Initiative Collegiate Program has grown to 12 schools from nine universities—including four schools from the CU System—with a reach of more than 500,000 students, faculty, and businesspeople. The ultimate goal is to instill a high standard of ethics in our young people through principle-based ethics education.

Today, the Daniels Fund Ethics Initiative Collegiate Program has grown to 12 schools from eight universities—including four schools from the CU System—with a reach of more than 500,000 students, faculty, and businesspeople. The ultimate goal is to instill a high standard of ethics in our young people through principle-based ethics education.