CU Denver students using Denver B-cycle might find they have a personal connection to the next bike they rent. One bicycle wrapped in CU Denver’s school colors, black and gold, and fifteen bicycles sporting the CU Denver logo and Learn with Purpose branding are now available for rent through B-cycle.
B-cycle is a bike sharing program that allows participants to check out and return bikes via stations throughout the city — ideal for short commutes to and from class. The CU Denver branded bicycles rolled out in summer 2015 and are a part of CU Denver’scampaign, which promotes the campus’s role in serving students with defined goals.
“The B-cycle bikes are all over the place,” said Irene Weygandt, marketing manager or CU Denver University Communications. “That’s one of the things we love about this campaign. It’s a literal expression of the city is our campus.”
Many students, faculty, and staff rely on B-cycle to get to and from campus. Susie Lederer, student health insurance coordinator for CU Denver, began using B-cycle last October.
“I use B-cycle almost every day for commuting downtown,” Lederer said. “I live so close to campus, riding a bike is a no-brainer.”
Using a B-cycle bike allows Lederer to pick a bike up close to home and leave it on campus. She no longer has to worry about locking up or maintaining a personal bike, and the prospect of riding a CU Denver branded bike is especially appealing to Lederer.
“They definitely stand out,” Lederer said. “I definitely stop and look at them. I hope more students will notice these CU Denver bikes and use B-cycle.”
Students hoping to see one of the CU Denver bikes won’t have to search the 87 B-cycle stations throughout Denver. A few of the bikes will be on display from 11 a.m.–2 p.m., Thursday, August 20 at CU Denver’s Block Party. Students attending will be able to participate in a contest for free B-cycle passes.
For more chances to win great prizes, take a photo with the CU Denver B-cycle and hashtag it #LearnWithPurpose on Twitter or Instagram!”