At CU Denver, our brand is one of our most valuable assets. It represents who we are and what we stand for. It sets us apart and defines our reputation in the community.
To amplify CU Denver’s brand across each campus unit, University Communications has launched the first phase of a new and improved Brand Central website. The robust resource for faculty and staff offers in-depth information on the many elements that make up the CU Denver brand: naming, logos, slogans, messaging, colors, fonts, graphics, visual direction, and design. Supporting these brand standards enables each campus unit to work more strategically and achieve a greater impact.
The design team in University Communications worked diligently over the past 6 months to produce the first phase of the website to address a need across the CU Denver community, explained Creative Director Chris Rowe. “As our brand continues to grow and develop with our campus, we heard from our community that more resources were needed— resources that go deeper into helping our community understand and use our brand assets, as well as tools to elevate awareness and skills throughout campus,” Rowe said.
The Brand Central website will roll out in several phases over the next year to expand on the scope and direction of CU Denver’s brand. The first phase involved revamping and detailing the current brand standards. Phase two will focus on brand messaging in alignment with Chancellor Michelle Marks’ initiatives. And phase three will dive into how to apply CU Denver’s brand, offering examples of best practices to date, information on using brand elements across different mediums, and an on-demand training.
University Communications will keep the campus community apprised on the progress and development of the Brand Central website. In the meantime, we encourage each campus unit to explore the new site and take advantage of the resources it has to offer.